Like many when I heard the alternate endings of Mass Effect 3 and found that none of them appealed to how I would play the character, I decided to not purchase the game. As well I chose to pass up on Kingdoms of Amalur: Reckoning because it is another EA title. I thought nothing more of it after that. Generally there is no better way to protest a video game. It seems others went above and beyond in protesting the endings however. In what hast to be one of the most positive protests that has to have been seen in years.
Yes, they are talking with their money but not in a traditional sense. They are doing so by giving money to charity. How cool is that. As I said I see it as the most productive protest in a long, long time. It shows that these people are not trying to come from a position of entitlement that often they are disparaged as doing, but a true dissatisfaction with the state of the game.
Now you might ask how can you get involved? The best place is to start here. The community has been keeping on top of this and Bachuck's opening post is kept up to date with really great information.
Addational Links(warning some containt spoilers):
Game Front: 5 Reasons Fans Are Right